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“The Allure Bridal Collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every bridal gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day.

Allure bridal gown blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of their patented Allure construction”

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A reputation for beautifully beaded and well-constructed gowns.